Sony says Spider-Man has the power to help them reach 100 million units in console sales

Sony president and CEO Shawn Layden says Spider-Man is “the biggest chance” to broaden the pie that is their customer base.

The PS4 has sold over 60 million units so far, and Sony’s Shawn Layden thinks that console-exclusive Spider-Man will significantly help push that number towards his goal of 100 million units.

Talking to The Telegraph, Layden said, “Well, like I tell my sales guys, the first 60 million is the easy 60 million. To get to [100 million], it’s about how do we grow the pie?”

Layden’s strategy isn’t to steal business from competitors, but rather to draw more people in the world of gaming, thereby growing the consumer base. The plan for the European market is to focus on “social type of games” and the studios based there are already beavering away on such things.

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Sony says Spider-Man has the power to help them reach 100 million units in console sales

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