Augmented Reality (AR) and Virtual Reality (VR) have been taking the console and gaming world by storm. But as businesses look to capitalize on the appeal of this technology and bring it to consumers, we’re seeing more ways that AR can be brought into the real world and make experiences more interactive.
But can AR work in the real world? Let’s take a closer look.
Retailers are fighting hard to win back business following the boom of online shopping. By incorporating augmented reality shopping into the browsing experience, stores are allowing customers to see how items would look in their homes, and even European fashion retailer Zara has trialed the technology in its stores. As a more interactive and immersive shopping experience, AR could bring people back to physical stores and away from their computers.
Despite the advances in digital technology, construction largely still relies on the classic blueprint. AR technology could change the way construction plans are carried out, bringing the blueprint to life onsite, as well as providing instructions for what needs to be done. This could save time and money, as well as ensure that work is carried out with more accuracy to avoid errors.
Imagine you could fix your car yourself, without any knowledge of mechanics or even what car parts are called? AR is being used to develop apps that do just that, allowing vehicle owners to fix issues themselves, saving money and time in the process. From basic maintenance like changing the oil to restarting your car battery, car maintenance is leaping into the future.
Believe it or not, AR is even helping people learn how to cook! It’s helping chefs to develop their skills such as noodle-making or improving chopping techniques, while home chefs are also getting to learn cooking basics. AR technology has been used in the food industry for a number of years, but the latest improvements look promising for changing how we follow recipes or learn new cooking skills. What’s next, AR surgery?
Are people getting bored of social media? While this is a real fear for app owners, developers are adding new dimensions to the experience with the addition of AR to many social networks. Snapchat’s AR features allow Bitmoji characters to be brought to life in the user’s surroundings, while Facebook’s story features recently let dinosaurs loose in offices and on the street with its inventive Jurassic World AR features. With built-in AR features in the latest phone models, AR looks set to be the latest communication trend.
What do you think of AR use in the real world? Is it something you can get on board with or should developers stick to the gaming world? AR is already a key technology being used to help gamers expand their love of gaming, with even more promising developments on the horizon. Pokemon go was a huge success as an AR-based game – so what could be the next big thing to hit the industry? As technology continues to evolve and find new and innovative uses in our lives, it’s an exciting world to be a part of. Why not try some AR apps today to see how they could fit into your world?
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